17 March 2006 @ 06:58 pm
Did you see the picture, or did you read the book?  
I mean. Did you really go there?
Or were you only took?

Okay - dodgy rhyme, but t'aint mine. (it's from "One Day I'll Go Walking" by Deacon Blue)

Just saw an advert that has my blood boiling for the most inane reason. Classic book sitting on a coffee table, two kids (boy and girl) sitting on the sofa looking bored as hell. Behind them is a bookcase I would kill for, chock full of classic books, but kids are bored. Never fear! The Daily Mail is here! Mum wanders through the living room and waves a copy of said rag newspaper (I'm not apologising - the Daily Mail is a rag) in front of the bookcase and the books magically transform into... DVDs. Kids are ecstatic, mum grins in that highly-medicated not-quite-all-there way and the Daily Mail has saved the day.

Fuck off.

Read the fucking book!
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[identity profile] jgracio.livejournal.com on March 17th, 2006 11:03 am (UTC)
You realize that there's a good chance that in a few hundred years people won't be able to read, computers having allowed all communication to be made in the form of pictures, video and sound.
[identity profile] whiskyinmind.livejournal.com on March 17th, 2006 11:06 am (UTC)
that thought hurts my librarian soul.

:)

And the DVDs the Daily Mail is giving away aren't even *good* DVDs... (not that it would actually make a difference to me, but still...)
[identity profile] jgracio.livejournal.com on March 17th, 2006 11:08 am (UTC)
I'm sure your disembodied brain will still rant at the thought. :)
[identity profile] whiskyinmind.livejournal.com on March 17th, 2006 11:11 am (UTC)
Hell, I'm planning on being a Futurama-esque head-in-a-jar so I can shout about it.

:)
[identity profile] jgracio.livejournal.com on March 17th, 2006 11:20 am (UTC)
Better than being a flat two dimensional, needs moisturizer all the time face. :)

I need a Doctor Who icon. :(
[identity profile] whiskyinmind.livejournal.com on March 17th, 2006 11:22 am (UTC)
Ha!

Oh I want to go back and watch that episode again!
[identity profile] velvetwhip.livejournal.com on March 17th, 2006 11:13 am (UTC)
That's a horrible, evil ad!

There's one here where a family is sitting around bored and cable TV saves the day by giving them something to do so they don't have to spend their evenings talking to each other!


Gabrielle
[identity profile] whiskyinmind.livejournal.com on March 17th, 2006 11:18 am (UTC)
Karl Marx once said "Religion is the opium of the masses." If he were alive today he'd see that television has taken that place.

It just makes me despair sometimes, yes I watched TV when I was a kid, I went out and played, I was an active kid, but I also loved books. Why is it so difficult for the Daily Mail - a newspaper, which the people who chose to waste their money on have to actually read - think that it's so much better to watch Richard Harris in Gullivar's Travels than to read Swift's words on the page?

I just... despair.
[identity profile] velvetwhip.livejournal.com on March 17th, 2006 11:22 am (UTC)
Television isn't the opium of the masses, it's the CRACK. Opium has a lushly decadent connotation that television has naught of in its glass and plastic depths!

Please, please READ Mansfield Park and leave that execrable film adaption alone!


Gabrielle
[identity profile] whiskyinmind.livejournal.com on March 17th, 2006 11:31 am (UTC)
:)

Hear, hear!
[identity profile] velvetwhip.livejournal.com on March 17th, 2006 11:39 am (UTC)
:::curtsies:::


Gabrielle
[identity profile] smhwpf.livejournal.com on March 17th, 2006 11:33 am (UTC)
The Daily Mail saves them from the awful fate of reading books that might expand their minds and stop them believing the rubbish they read in the Daily Mail.
[identity profile] whiskyinmind.livejournal.com on March 17th, 2006 11:38 am (UTC)
Ha! Very true.

I remember one of my journalism classes where the tutor explained that the average mental age of the readers of The Sun was 12. I always wondered what the age of the Mail reader was. And what kind of mentality they have to read that trash in the first place.
[identity profile] velvetwhip.livejournal.com on March 17th, 2006 11:41 am (UTC)
I wonder if The Mail is any worse than The Idaho Statesman...(which features letters to the editor that have nothing to do with any articles, but instead talk about fender benders in parking lots, stolen bumper stickers, and the joy the writers of said letters feel at having become Christians)


Gabrielle
[identity profile] whiskyinmind.livejournal.com on March 17th, 2006 11:51 am (UTC)
The Daily Mail is an odd paper, it's one of the oldest papers in the UK but rather than actually reporting news it tends to be more... opinionated, shall we say.

I don't read it at all, it's not aimed at me because I'm left-wing, single, Scottish and not planning on being a parent. The paper stirs up unrest over asylum seekers, single mothers... basically anything that goes against the whole "green and pleasant land" sterotype of England. And yes, I mean England. Even though it's a "national" newspaper (for the whole of the UK and NI) it is English.
[identity profile] velvetwhip.livejournal.com on March 17th, 2006 11:56 am (UTC)
It sounds as bad as The Idaho Statesman! Which, unfortunately, is the only newspaper in Idaho as far as I am aware.


Gabrielle
[identity profile] thedothatgirl.livejournal.com on March 17th, 2006 12:38 pm (UTC)
Daily Mail - Daily Fascist more like - to my shame my Mother reads this waste of paper - gets all ranty/rascist and (worst of all) reads pieces/letters to me out loud when she comes to stay, enlightening me with new found 'I told you so/ it's all asylum seekers' blah blah.

Don't get me wrong I love my Mother dearly but this I guess is her one and only failing. Once when we had to buy a copy for her, John suggested hiding it inside a playboy just in case people saw him getting it.

Irony behind the advert - my Mother is a great believer in reading, especially the classics. Think I might wind her up about that ad and how the Mail is attempting to subvert the young.
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